For the founder who has the plan and still is not moving.

Some blocks sit in the business. Some sit in the person running it. This works on the second kind.

You already know where you want to go. What you cannot see is the thing standing in the way, usually because you are standing inside it. That is the whole job here: to see it, name it plainly, and then find one clear next step.

We look at three things. Where you have come from. Where you are right now. Who you are trying to become. Then we name what is true.